In this article, I cover the quick wins of a ‘big platform’ partnership and how to make a more in-depth pilot fish partnership work for you, regardless of your ARR or headcount.

Joy is one of the most incredible emotional values a product can produce. It’s subjective and unexpected and the kind of thing we can all relate to spending money on. This is probably why it’s the most used tactic in B2C.

So why don’t B2B SaaS companies talk about it? I have a theory.

Focus on your product, what it does, how it helps, the new updates, the design changes you’re excited about, or even the recent demo you put together. These are the things that matter and, more importantly, the things you know best. When you talk about them, your content is authentic, thoughtful, and accurate…

A competitor comparison is not a validation exercise. It’s not about who wears a feature better. It’s about how you solve a problem in a way that might be interesting and helpful to a prospect. In this article, we cover the three most common formats for publicly documenting competition and share our recommendations on the best approach.