The B2B SaaS marketing agency
Positioning | Messaging | Marketing Websites
Giving B2B software a soul
We create websites that give buyers the information they need to buy your product or book a sales call confidently.
Define your positioning
We’ll work with you and review plenty of demo content to understand your market and who cares most about what your product delivers and why. This ensures your positioning comes through in your messaging.
Develop bold messaging
Your messaging explains the value of your product to your audience. We create website-specific messaging that gets straight to the point about what you do, without overwhelming your prospects.
Bring it all together
Combine your messaging and positioning on a website that features clear layouts, engaging graphics, and video content to reflect your brand. Every website we create is built and hosted on Squarespace.
Website solutions made with the long game of SaaS marketing in mind
Your software may be technical, but your website doesn’t have to be. If updating your site requires writing code, it creates unnecessary hurdles for future marketing efforts.
We build our websites on Squarespace so you can:
Give your marketing team the tools they need to update and manage your website.
Hire or outsource SEO and content roles without lengthy onboarding.
Customize your site with code blocks and CSS when needed.
If you’d rather build it yourself, we can hand everything over in Figma instead.
Pricing
Our services are divided into three core phases, each building on the previous one. You can choose to stop after any phase if you plan to use other resources for your website build.
Phase One (4-6 weeks)
Positioning
$4750USD: Fixed Fee
We spend the first couple of weeks getting to know the ins and outs of your product so we can get the messaging right and ensure what we say is accurate.
Ideal customer profile
Positioning
Product journey
Buyer awareness
Phase Two (4-6 weeks)
Messaging
$4750USD: Fixed Fee
Once we’re familiar with your product, we start working on the messaging, content, ideal customer profile, and the best ways to help your audience choose your product.
Messaging headlines
Imagery
Buyer education
Value proposition
Phase Three (6-12 weeks)
Building
$4750: Starting price
At this stage, we’ll begin designing and building your complete website. If you’re not using Squarespace, we’ll prepare a Figma file for handover.
Any custom-coded elements will include a handover guide for your marketing team. As part of the handover, we’ll also provide a full walkthrough of how to update and manage your website.
Popular Website Components
Content
Demo Videos
Product Trailer
Blog Collections
Onboarding Courses
Use Case Pages
Portals and gated content
Zapier form (integration)
Scheduling integration (integration)
Stripe pricing table (integration)
Feature and solution pages
Contact and policy pages
Search Engine Optimization
Integrations & Automations
Email automation (native)
Custom Code Blocks (native)
Custom CSS (native)
Focus on your product, what it does, how it helps, the new updates, the design changes you’re excited about, or even the recent demo you put together. These are the things that matter and, more importantly, the things you know best. When you talk about them, your content is authentic, thoughtful, and accurate…